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Codes of Practice
DMASA publishes guidance around ethical and professional direct marketing practices.
Direct Marketing in South Africa
Information about responsible direct marketing.
Direct marketing is a way for businesses to communicate offers, services and information directly to customers or potential customers through channels such as telephone, email, SMS and other interactive communication.
In South Africa, the Direct Marketing Association of South Africa, also known as DMASA, is a not-for-profit body focused on the protection and development of the interactive and direct marketing industry. DMASA also provides consumer-facing services such as Do Not Contact guidance and complaint support.
This page is provided as a helpful reference. For official DMASA information, please visit their website directly.
Direct Marketing Association of South Africa
Click below to open the official DMASA website.
Open DMASAWhat DMASA does
DMASA provides industry guidance, consumer protection resources and support relating to direct and interactive marketing.
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Do Not Contact
DMASA provides information about opt-out and Do Not Contact services for consumers.
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Complaints Support
DMASA provides information for consumers who need help with direct marketing complaints.